Makeup Looks
How Asort’s Creator-led Marketplace is Flipping the Script on E-Commerce in India
Have you ever scrolled through a creator’s profile and thought, “I wish I could shop their vibe in one place”? Well, now you can—thanks to Asort’s latest move that’s shaking up how we shop and sell online.
Asort, the brains behind India’s first co-commerce platform, just launched something game-changing: a Creator-led Marketplace. It’s not just another e-commerce site. Nope. This one puts creators in the driver’s seat, giving them full control of their own digital storefronts. Think curated collections, handpicked favorites, and personalized recommendations—all brought to you by the creators you already trust.
But here’s the twist: these creators aren’t just promoting products. They’re selling their own curated picks. With Asort handling the boring bits like inventory, logistics, and payments, creators get to focus on what they do best—creating content and connecting with their community.
“Democratizing entrepreneurship”—that’s how Roshan S Bisht, Co-founder of Asort, puts it. And he’s right. This isn’t just a new way to sell stuff. It’s a whole new way to build a business, especially for those who’ve always had the passion but lacked the platform.
From fashion to wellness, creators can now turn their influence into income. And shoppers? They get a more personal, trustworthy shopping experience. It’s a win-win.
If you’ve ever dreamed of turning your Instagram hustle into something bigger, Asort’s Creator-led Marketplace might just be your next big break.
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