Asort: Shaping the Future of Buying and Selling in India

Asort is a co-commerce platform in India. It’s built around one central idea: letting creators, influencers, and everyday people become sellers without needing to manage inventory or logistics. Not another typical e-commerce website. It’s different. The focus is on helping individuals build small businesses using social influence and curated product experiences.

Instead of just buying from a website, Asort wants people to build a community around what they sell.

What Makes Asort Different?

Most platforms fall into one of two categories. One, you’re a buyer. Two, you’re a seller, but you have to manage everything—products, supply, warehousing, delivery, returns, payment systems, and so on. It’s a full-time job, even if you just want to earn a side income.

Asort removes most of that burden.

You don’t need your own inventory. You don’t need your own warehouse. You don’t even need to deal with shipping. What you do need is an audience and a good sense of what they’ll want to buy.

That’s where the idea of “creator-led commerce” comes in.

Creators (anyone with an online following, big or small) can build a digital storefront on Asort and recommend products to their community—whether it’s via YouTube, Instagram, WhatsApp groups, or in-person networks.

 

They focus on content and product discovery. Asort takes care of everything else in the background.

What Kind of Products Are Sold on Asort?

The product categories are mostly lifestyle focused. That includes:

  • Fashion (apparel, accessories, footwear)

  • Beauty and skincare

  • Wellness

  • Fragrance (like the Amiiga premium perfume collection)

  • Home and living

These are the types of products that people already talk about and recommend in everyday conversations or through content. Asort just gives that recommendation power a way to generate real income.

One example is Amiiga, a perfume brand available on Asort. These aren’t cheap knockoffs. They’re mid-range premium fragrances designed for Indian women who want a better alternative to overpriced, international brands or local scents that fade too fast.

Products like this give creators something credible to stand behind. They’re not selling low-quality mass products. They’re offering curated selections that they’d use themselves.