Say Goodbye to Boring
ABG (Another Bad Generation) is an outlier in the fashion world. Instead of being predictable, the brand shines in an industry with repetitive design. More than a brand, ABG is an advocate for those too tired of disapearing in the background.
What Makes ABG Unique?
ABG works in the fashion industry, but is not a fashion brand. Instead, they pursue a lifestyle, an attitude, a vision free of the captivity of ordinary. With the tagline, “say goodbye to boring,” ABG speaks out to the fashion world. They push for the right of fashion self-expression for all people, not just those who fit in the box. ABG invites you to ditch the ordinary.
Stunning Designs and Outstanding Comfort
The ABG brand has the gift of merging the newest styles with the oldest and most trusted comfort successfully. Every item resonates with the wearer’s needs and preferences to ensure that comfort and style do not become tradeoffs. The signature style of the brand is the synthesis of:
Remarkable innovation. Every item has special attributes that disqualify them as creations of any other brand.
Superb quality. All clothes are made from high quality to guarantee long use and are made with attention to every detail.
Notable style. All clothes are designed with striking and creative graphics, interesting colors, and statement details.
Exceptional functionality. All clothes serve multiple purposes by being suitable for the most casual weekends and active urban days.
The ABG Collection is the most notable example of the brand's workmanship.
The ABG line is the most colorful manifestation of the brand’s rebellion spirit with the celebration of the most striking graphic orange stitching and the selection of the most carefully designed cargo with sneakers. It tells the story of the most striking fight against the ordinary.
Pieces with unquestionable character.
The line has several significant items, but the most significant is the famous black graphic sweatshirt that has orange designed stitching, and is of focus in every place of fashion. It is a brilliant blend of all the creativity and style together with other ordinary pieces.
The ABG aesthetic paired with classic sneakers and neutral cargo pants achieves an excellent balance of street-smart and current style. It is also an aesthetic of confidence and individuality as it is quite trendy but also can be worn in different ways.
The Philosophy Behind Another Bad Generation
Another Bad Generation is an interesting and unique name. It is a subversive play on the idea that each generation is ‘worse’ than the last. ABG celebrates each generation and recognizes the unique traits they bring, such as creativity, boldness, and the unwillingness to be average.
This philosophy is easily seen within the brand:
- Authenticity Over Conformity
With ABG, there is an encouragement to embrace your individuality, and not shift your style to fit into someone else’s.
- Quality That Lasts
Unlike the fast fashion model, ABG values longevity and classic style.
- Design Innovation
The brand is unafraid to take risks with new details and takes on the basics.
- Community and Connection
ABG is allowing for a uniquely individual self-expression, and in the process creating a community for like-minded people.
Why ABG Resonates with Modern Fashion Enthusiasts
Consumers today are more conscientious than ever and ABG is able to meet all their needs and more. Consumers are looking for brands with a mission that they can support; brands that can differentiate themselves from other fast fashion retailers with quality products; brands that can help them stand out and express their individuality and creativity.
ABG resonates with consumers who;
Appreciate streetwear culture but are looking for something more sophisticated.
Value quality and craftsmanship over fast fashion.
Want to make a statement with their fashion and support brands that are passionate and mission driven.
Refuse to compromise on style and comfort.
Styling Your ABG Pieces
A standout feature of ABG is its versatility and here is how you can style your everyday wardrobe with ABG pieces.
Urban Explorer
For an urban look, throw on an ABG graphic sweatshirt with a pair of cargo pants and classic sneakers for an outfit that is ideal for the city, casual hangouts, or a weekend getaway.
Elevate the Casual
For a more streetwear sophisticated outfit, pair an ABG sweatshirt with a structured jacket, dark jeans and simple accessories.
Statement Piece
Let your ABG piece be the statement of the outfit by complementing the ABG piece with minimalistic clothing to ensure the attention is on the ABG designed piece and its detailed design.
Mixing and Matching
Feel free to have fun and test out combinations. ABG pieces are meant to to compliment and adjust to many styles, from basic minimalism to boisterous prints.
The Future of Fashion is Personal
As we continue to navigate through the world of fashion, ABG and other brands are setting the tone for a more personal and thoughtful style. The era of mass produced fashion is behind us, and with it goes the cookie cutter mentality. Collections should celebrate individuality and self expression.
ABG is a New Way of Thinking About Clothing
Clothing is no longer just a means of covering the body, and it should not just be about keeping up with the latest styles. Clothing is meant to be a means of self expression. It should be a way to wear your values and your vision. It should dictate how you navigate through the world.
The Movement
Another Bad Generation is not asking you to follow them, but to join them. They, and now you, are a community celebrating individuality, quality, and fun. They are unapologetically themselves, and so are you, so now is the time to join the ABG family.
The question is not if you should embrace unique forms of expressive fashion. The question is, why are you settling for anything less?
Currently Selling on Asort
The Asort channel is live and we invite you to explore the ABG collection on Asort, the cutting-edge co-commerce platform in India. Asort is bringing the latest trendy collections while building an entrepreneur and fashionista community.
Check out the collection of ABG on Asort and you will know why so many people never wear boring.
Are you ready to stand out? Check the whole collection of ABG and get the ones that go with your style. It’s a world of copying and being original is the statement.
Buy ABG Collection on Asort