Dynamic Beneficial Accord - Asort: Revolutionizing Fashion Through Direct Selling

Introduction to Dynamic Beneficial Accord Marketing

Dynamic Beneficial Accord Marketing Private Limited, or DBA/ Asort, is the first company in the world of Fashion in Direct Selling in India.

Founded in 2011 by the entrepreneur Roshan Singh Bisht, the company is located in Mohali, Punjab, and is now disrupting the way Indians access fashion while also enabling them to own their businesses.

DBA Asort: Important Information

DBA is the First Fashion Direct Selling Entity – Originating from the conceptualization of Roshan Singh Bisht in 2011, DBA has its headquarters in Mohali, Punjab, and is the first fashion company in India to adopt the direct selling model.

DBA has 6 Homegrown Brands – DBA has its own exclusive fashion brands and offers them on its e-commerce platform, Asort, such as Ifazone®, Mr. Huffman®, Earthy Scent®, A.B.G.™, Kuefit™, and Solasta Shoes™.

The Business Empowering Over 300,000 People – Through its co-commerce model, the business enables Independent Business Owners to earn by selling the fashion items.

Achieved Rapid Growth and Got Recognition – From 2014 to 2016, DBA had 492% growth of its consultants and increased its revenue by 105% and in 2019, the company was recognized as Leading Direct Selling Company.

A Journey of Growth and Innovation

In the last eleven years since its establishment in 2011, the company DBA has grown immensely. In only a couple of years, the company was able to establish a network that branched out to thousands of Independent Business Owners all over the india Transforming the immediate landscape in the field of social The values of the company includes humility, integrity, compassion, and most importantly, customer delight.

The Brand Portfolio

The journey of the company DBA began in 2011 with Ifazone offering the modern customer everyday fashionable basics. The company was able to gain a lot of traction and expand their portfolio to include:

Mr. Huffman® A menswear brand that is premium and sophisticated for men with a classic style.

Earthy Scent® A modern brand for transformed Indian traditional silhouettes into a modern look that celebrates Indian textiles and craftsmanship.

Another Bad Genration (A.B.G.)™ A streetwear brand for the contemporary youth of India that is deeply rooted in art and culture.

Kuefit™ Focuses on athletic gear and sportswear that is comfortable and designed for high performance.

The Asort Platform

DBA launched its e-commerce store, Asort™, in 2017, which can be accessed at ds.asort.com. This store offers the company’s proprietary brands alongside customized fashion items and provides quick and inexpensive fashion options across various categories.

The Asort model is what the company has termed “co-commerce” since it captures the company’s vision of merging community, commerce, and collaboration. Quality products at affordable prices are accessible to customers, and fashion consultants are able to grow their own businesses.

Building a Community

DBA’s unique differentiating factor is the emphasis placed on the human factor. More than 300,000 community members are fashion influencers, and community participants are distributors of the products which the community is passionate about, allowing them to earn while they shop.

The Team Behind the Success

The DBA family has expanded to over 300 employees, and the members of the team are in a IauthenticationThe Team Behind the Success

DBA’s family just crossed the 300 employees mark, and the members of the team are in a unique blend of youth and experience, across multiple domains which are fashion, e-commerce, technology, direct sales, logistics, product design, finance, and operations.

The leadership team of the group has over two hundred years of experience among them, and all this has shone through, creating what many describe as a work culture which is upbeat, fun and professional at the same time.

The Business Model

DBA employs a multi-level marketing and direct selling strategy. Other than owning a business, Independent Business Owners are part of a developing community. Business associates are able to manage their time and business as they see fit due to the nature of the business model having several income streams.

The company philosophy is to fully train its consultants, so they can fully appreciate the breadth of the business and the products. This initiative has helped many, including people without a business background, to become entrepreneurs.

Product Quality and Affordability

DBA aims to deliver reasonably priced quality products in the fashion industry. Each brand in the portfolio is focused on a particular area of one’s wardrobe, covering the essentials to the premium, ethnic and athletic, and the casual to the formal.

The company’s product development team is always on the lookout for the latest trends, quality materials, and design patterns that would appeal to the Indian consumer. The focus on design in house brands means the company has better control over quality and pricing.

Social Impact :

Beyond business metrics, DBA takes pride in its social impact. By creating entrepreneurship opportunities, the company has helped improve the economic conditions of thousands of families. The direct selling model particularly benefits women, students, and those seeking flexible work arrangements.

The platform enables individuals from diverse backgrounds to start their businesses with relatively low investment compared to traditional retail. This democratization of entrepreneurship aligns with India’s growing startup ecosystem.

Technology and Innovation

The Asort platform leverages technology to streamline operations, from inventory management to order fulfillment. The mobile-friendly interface ensures consultants can manage their businesses on the go, while customers enjoy a seamless shopping experience.

The company continues to invest in technological capabilities to enhance user experience, improve logistics, and expand its product range. This digital-first approach positions DBA well for the future of retail.

Challenges and Opportunities

Like any direct-selling enterprise, DBA operates in a space that requires careful navigation of regulations, market dynamics, and consumer perceptions. The company emphasizes transparent business practices and regulatory compliance.

Dynamic Beneficial Accord Marketing Private Limited exemplifies how traditional direct selling can be reimagined for the digital age. By combining fashion with opportunity, community with commerce, and tradition with innovation, DBA has created a unique space in India’s retail landscape.

For those seeking quality fashion products or exploring entrepreneurial opportunities, understanding DBA’s model, values, and offerings provides valuable insights into the evolving world of social commerce in India.